Hooked: How to Build Habit-Forming Products

Author: Paul Smith, Mike Weinberg

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Recommendation books

https://ebook-readers.com/product/contagious-why-things-catch-on/

https://ebook-readers.com/product/sell-with-a-story-how-to-capture-attention-build-trust-and-close-the-sale/

https://ebook-readers.com/product/how-to-make-coffee-the-science-behind-the-bean/

Reviews

There are no reviews yet.

Be the first to review “Hooked: How to Build Habit-Forming Products”

You must be logged in to post a review.

Cart

Hooked: How to Build Habit-Forming Products

Reviews

WeChat Find Ebooks

Cart

Cart

Hooked: How to Build Habit-Forming Products

Reviews

Related products

Death’s End

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Introduction to Python Programming

Attract Women: Inside Her (Mind): Secrets of the Female Psyche to Attract Women, Keep Them Seduced, and Bulletproof Your Relationship (Dating Advice for Men to Attract Women)

WeChat Find Ebooks

Cart